Digital strategy

Monica works with health and socially-focused brands on digital content strategy. Browse through selected work and campaigns below.

Nature's Best

Using SEO-focused content strategy to drive sales and 72,000+ page views from people living with PCOS, who were trying to get pregnant

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Through The Femedic, Monica worked with Nature's Best on an SEO-focused digital content strategy that aimed to reach people with polycystic ovary syndrome (PCOS) who were trying to get pregnant, and to educate them about nutrients and supplements that may be helpful.

She investigated the search space and digital coverage of PCOS and pregnancy, and used these insights to inform a nine-month content strategy. This content was run as a sponsored column on The Femedic, which resulted in:

72,000+ page views
2,000+ keyword rankings
Referral traffic to the Nature's Best website, resulting in sales

Specsavers

Contributing to a 2,000+ increase in total keyword rankings by editing a series of eye health pages

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Monica worked with Specsavers to edit a series of eye health articles written by medics, intended to educate the general public.

She received 30 articles and worked on restructuring for clarity and readability, communicating scientific and clinical information using clear and accessible language, tone, and ensuring that risks were communicated in the correct context.

The content was very well-received, and her work contributed to:

2,000+ increase in total keyword rankings for eye health pages
37% increase in keywords ranking in the top 3
4+ average pages per visit

Evvy

Using SEO-focused content strategy and creation to increase organic web traffic and drive 10,000+ keyword rankings

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Monica worked with health tech startup Evvy on an SEO-focused content strategy for their website, that would educate their users about vaginal health topics. Evvy produces a swab test that gives users an overview of their vaginal health and risk of disease.

Working with a long list or article titles and topics, Monica carried out keyword research, plus competitor and search analyses, to create an SEO-focused content strategy that prioritised “low hanging fruit” opportunities for visibility.

She then worked with Evvy to write some of the pieces, resulting in:

14,500+ keyword rankings
40% MoM growth, six months after launch
Content represents 60% of top traffic-driving pages

Kindred

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Kindred are a West London members' club focused on community and human connection. Through The Femedic, Monica worked with Kindred to create a complete digital content and brand strategy, including tone of voice and brand messaging, website content, and storytelling across all digital channels. I also lead the delivery of Kindred's new website, including brand messaging, structure, and SEO strategy.

20% average MoM increase in website traffic
60% average MoM increase in keyword rankings

Become

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Become are a menopause clothing company who wanted a stronger search presence and to establish themselves as a trustworthy and knowledgable source of information about menopause.

Through The Femedic, Monica researched the search and digital coverage space around menopause and menopause clothing, and used these insights to come up with an SEO-focused content plan and strategy. The content contributed to:

30% average MoM increase in keyword rankings
Traffic: content represents 50% of top landing pages
108% increase in all customer sales

The Femedic

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The Femedic is a health media platform aimed at women and people with vaginas. Monica founded it as a media platform in 2017, to provide the in-depth, trustworthy, holistic, and genuinely useful health content she saw was missing from the digital space. The Femedic has operated as a business since 2019, and their media platform remains their core audience and brand touchpoint.

Over 100,000 monthly readers
Market opportunity and content strategy informed by insights from Monica's unique research methodology

What clients have to say

"Monica brought a whirlwind of energy and an injection of a much needed, common-sense approach to our marketing strategy when she joined our team at Kindred. She has provided critical direction for our business through her innovative and bespoke marketing research methods, and her output of quality work is exceptionally high. Hiring Monica will raise the bar for your entire team as they will need to race to keep up with her million-miles-an-hour thinking, and brilliantly high standards."

-Anna Anderson, Co-Founder & Director, Kindred